The second iteration of ColombiaCon proved once again why intimate masterminds remain a cornerstone for media buyers seeking fresh perspectives and strong professional connections. Organized by Samar and David, this year’s event welcomed a new wave of talent to Medellín, creating ample opportunities for networking and learning from an even more diverse group of affiliate … Read more
Over time, your email list can get a little… stale. People will subscribe to your list and they’ll stay subscribed and yet rarely (if ever) actually open your emails. And then there you are constantly emailing them anyway. This hurts your open rates. Over time, this hurts your email deliverability. Many times, I’ve watched email … Read more
Content for SEO keywords and content for ecommerce are different as copy written to optimize for keywords normally alienates the user while content for ecommerce helps the shopper make a decision by assisting with the shopping process. When you write for the user, the SEO keywords naturally occur making the pages helpful for conversions and … Read more
My posts may include paid links for which I earn a commission. I can’t believe it’s been 11 years since I last did a Naughty and Nice List! (Looking back at that one is actually pretty fun) This year’s version is going to be a combination of Naughty and Nice meets Blind Gossip. Obviously companies … Read more
Retargeting strategies adapt to customer lifecycle stages. They boost marketing effectiveness and drive conversions. Marketers tailor approaches for awareness, consideration, decision, and retention stages. Key Takeaways • Tailor retargeting strategies to customer journey stages• Adapt content and tactics for each stage (awareness, consideration, purchase, retention, advocacy)• Craft stage-specific ad content and measure with appropriate metrics• … Read more
It is another Black Friday and it is time to save some money on deals. So here are the best Black Friday deals 2024 all made available on a single page. This is a practice that I started about 4 years back and since then I have been updating this page every year so that … Read more
🤖 Unlock 20+ Secret AI Tools Top Marketers Don’t Want You To Have — FREE Build Emails, Funnels, Blog Posts, Lead Magnets & More — In Seconds, Not Hours! YES! Unlock My Free AI Toolkit Now 100% privacy. No spam. No B.S. Limited-time free access. Let me tell you a story … Read more
This morning, some interesting news hit the wires: Microsoft announced that it will shut down Skype on May 5, 2025. Skype is a very special brand for AM Navigator. It was our very first major client. Launched in 2003, Skype quickly gained momentum, and wishing to continue the up-and-to-the-right trend, they contacted us to take … Read more
For years, affiliate marketing meant running someone else’s offer. You’d grab a link from a network, throw traffic at a lander you didn’t control, and hope it converted well enough to stay profitable. But the second that offer paused, payouts dropped, or someone upstream changed the flow, you were back to square one—rotating new links, … Read more
One of the things a lot of people do with WordPress is to just accept whatever shows up in front of them in the admin panel. And, let’s be honest… WordPress admin can get pretty cluttery if you don’t exercise some control over it. 🤪 It goes beyond just keeping the clutter out of the … Read more