Telegram mini apps are expanding, and so are the trends inside this lucrative ecosystem. Tapping games, TON coins, and now experiments with a user flow are the #1 topics discussed around themed forums today.
If you have been thinking about enriching your Telegram Ads and making them even more efficient, then we are here to suggest some interesting ideas.
Namely, we’ll talk about pre-landers for your Telegram Ads and their role in user engagement. Of course, we will also share some interesting ideas with examples to help you improve your customer funnel immediately.
First, why do you need a pre-lander for a Telegram campaign?
As PropellerAds’ traffic analytics report, keeping users within Telegram is the best way to advertise in this messenger.
Pre-landers can fix the biggest leak in paid traffic: the moment you kick a user out of the ad, into an external browser. When the entire journey stays inside the messenger, there are no redirects or extra log-ins – marketing write-ups on TMA campaigns flag this “zero-friction” flow, and the main reason affiliates migrate from classic web landers.
What is more, Telegram itself sweetens the economics by sharing 50% of in-app ad revenue, paid in TON coin, so your pre-lander can earn while it warms users up.
Add in a user base of tech-savvy, crypto-curious, and iGaming-friendly, and a mini app pre-lander becomes a high-intent, double-monetized stage of the funnel rather than just a decorative buffer.
Guide on Telegram Funnels
Five proven pre-lander ideas
After consulting with our account managers and analyzing trends from the largest forums (like affLIFT, BHW, themed Reddit threads, and more), we have prepared a list of the best pre-lander ideas:
Quiz or test bot
Simple, but super-engaging, quizzes or tests have clear mechanics of:
3-5 questions > tailored result > CTA
Quizzes work great for lead gen purposes in most verticals (especially Entertainment, Media, Finance, Social, Fitness).
Expert tip: If you want to ask for email/phone, do it after showing the result to spike opt-ins. Some experts confirm this funnel is still “untapped gold.”
Tap-to-earn game
Well, no way we won’t mention Hamster-like tapping games, a real addiction of the Telegram audience of all ages.
Mechanics? Simple: Clicker game > daily tasks > referral loop
The main part – those referral loops, when users ask their friends, classmates, colleagues, grandmas, and everyone else to join and tap. If you don’t have a friend (or granny), who asked you to tap Hamster for him, then congratulations – you are one in a million.
And as the BHW devs report, referral chains can add ≈10K users/day!
Works especially great for Finance (including tokens and coins), Sweepstakes, and Games, of course.
Telegram creatives guide
Coupon/bonus aggregator
This approach proves to be efficient for one of our partners, who passed 9% CTR using a bonus aggregator in his iGaming TMA (find a full case study here). With its help, his TMA users can find the best games and most beneficial perks all in one application.
Mechanics: In-app catalogue with filters (GEOs, bonus/product types, etc.).
Users find whatever they want right inside and continue using your product.
Utility + upsell
Offering more functions for an additional fee is a classical marketing strategy that fits great into the TMA environment.
Mechanics: Partly-free product (utility, SMM panel, data scraper) > banner upsell, when the trial is over
Even though our example is about SaaS trials in Utilities vertical, this could be an additional service or product offered in eCommerce or Travel, of course. This idea can also be used for any kind of premium content, like private Telegram chats, exclusive fitness tips, matchmaking services, etc.
Segmentation bots
This could be a sub-idea for the first one on the list, but since it has a bit different mechanics, we would describe it separately.
Mechanics: Users respond to simple questions or tap buttons > they are redirected to an offer, landing page, or funnel that fits their preferences
Think of it as a SmartLink, but in a conversational format. It’s especially cool for those testing different verticals and offers – say, Finance, iGaming, and Utilities – or various products within one vertical – trading simulator, token, crypto loan.
Everything about crypto loans
Best practices takeaways
- Referral fever – as we have already seen from Hamster-like tapping games, geometric growth is real, so reward the invited inside the tap-to-earn games;
- GEO priorities – target GEOs, where Telegram is widely used, like CIS countries, Brazil, Indonesia;
- Refresh your creatives – refresh visuals once a week; Telegram users binge-scroll channels, so fatigue hits fast;
- Mind the compliance – iGaming and most types of Finance are fine inside mini apps, but keep ad copy within Telegram’s ad guidelines to avoid disapproval.
Time to roll in
Telegram mini apps are no longer experimental – they’re a proven path to high-CTR, low-friction funnels and a new traffic source. So, fire up your TMA with a juicy prelander, plug in PropellerAds Telegram Ads format for high-quality traffic, and ride the wave while the competition is still catching on!
Join our Telegram for more insights and share your ideas with fellow-affiliates!